Created a proposal/presentation outlining the contents of a potential new website module, including suggested assets, content topics, samples, and a customer-facing written introduction expanding on the details of the module.

Interviewed subject matter experts and wrote a case study for an ed-tech nonprofit, The Ed-Fi Alliance. Details a customer success story about how the Alliance’s data standard saved the customer thousands of hours of manual financial accounting.

Created a high-level messaging strategy and content plan for how fitness company Camp Gladiator could launch a brand awareness campaign promoting an on-demand library of workouts. Includes messaging, positioning, value proposition, and sample social media posts.

Created a client’s first-ever culture report, detailing diversity, equity, and inclusion initiatives, representation data (e.g., race, gender), CSR goals, and more. Collaborated cross-functionally with design and comms teams to ensure visual strategy and media campaigns aligned with content.

Conceptualized, wireframed, wrote, and launched a multi-landing page experience. Worked with multiple client stakeholders to ensure we achieved our goal of unifying content across disparate sources into one cohesive area of the website.

Wrote a data-driven, long-form white paper discussing the importance of using technology to help safeguard brands from harmful online narratives, including viral misinformation.

Built an infographic and organic social strategy to promote an annual event. The strategy included tactics such as posting visual and written teasers of the infographic to pique interest and drive engagement. Collaborated with design, comms, and social/digital teams.

Led the content creation for a report that examines technology usage within the endurance industry, including data and insights based on original research. Worked closely with the VP of Research to first analyze and interpret data before creating a narrative and drafting content.

Created a case study detailing a customer's success in collaborating with our client, and how the partnership enabled the customer to improve operations across the organization.